A Modern Accounting Firm for CPG Brands
You know your top line. Not your true margins.
We track every dollar from sale to settlement, break down your margins by SKU and channel, and close your books daily.
Trusted by top brands
The close takes foreverand you're still guessing.
Your margins are a black box.
Ingredients, packaging, co-man fees, freight, yield losses — nobody's rolling these into true landed cost per SKU. Multiply that across wholesale, DTC, Amazon, and retail, each with their own fees and deductions, and you can't tell which product on which channel actually makes money.
Your accountant doesn't understand CPG.
They categorize expenses and reconcile bank statements. Multi-channel revenue recognition, inventory valuation, trade spend, UNFI/KeHE deduction reconciliation: blank stare. You're paying for bookkeeping and calling it accounting.
Your books are too slow to be useful.
You're making pricing, production, and inventory decisions on financials that are 30–60 days stale. In CPG, that's how you over-order, misprice, and bleed cash while your top line looks fine. By the time your books close, the damage is already done.
What Mars gives you.
Four things your current accountant can't.
True Landed COGS
Finally know which products actually make money
Mars rolls up every cost into true landed COGS per SKU: ingredients, packaging, co-man fees, inbound freight, and actual production yields. Not an estimate. Not last year's number. Every month, updated.
- True landed cost per SKU: ingredients, packaging, co-man, freight, yields
- Margin by product and by channel, not blended averages
- Know which SKUs to scale, and which ones to fix or kill
COGS & Margin by SKU
March 2025 · True landed cost per unit
SKU
Breakdown → margin
Mgn
Blended gross margin
0.0%
Full Revenue Reconciliation
Every dollar from every channel, one source of truth
Distributor remittances parsed and deductions categorized. Amazon settlement reports decoded and matched to payouts. Shopify and DTC fees reconciled against bank deposits. Whether revenue comes through UNFI, Amazon, or your online store: every dollar accounted for.
- UNFI, KeHe, DPI, McLane remittances parsed: every deduction categorized
- Amazon FBA fees, reimbursements, and ad spend decoded against actual payouts
- DTC processor settlements reconciled against bank deposits
Revenue Reconciliation
March 2025 · All channels
Deductions
You retained
0.0%
✓ Matched to bank
3 channels reconciled
Channel P&L
Profitability by channel, by retailer, by SKU, every day
See your Amazon P&L after FBA fees, storage, and ad spend. See your wholesale P&L after distributor deductions and trade spend. Know exactly where margin lives and where it leaks, before it becomes a problem.
- P&L by channel, retailer, and SKU, updated daily
- See where margin leaks before it compounds into a cash problem
- The financial view your current accountant literally cannot produce
Channel P&L
After all fees & deductions · March 2025
Best channel
Shopify DTC
58.2% margin
Blended margin
42.3%
↑ 0.8 pts MoM
Strategic Finance
The CFO you don't have yet
Raising a round? Planning a production run? Figuring out if a new retailer pencils out? Your Mars accountant has the numbers. Fundraising-ready books, cash flow forecasting, working capital, and taxes. All handled.
- Fundraising-ready financials: GAAP books, proper revenue recognition, unit economics investors want
- Cash flow forecasting: plan production runs, inventory buys, and vendor payments without surprises
- Pre-qualified for working capital across multiple sources, matched to your stage
- Federal and state tax filing, done right, on time
Strategic Finance
FY 2025 · As of March 2025
Cash Runway
0.0mo
at current burn
Gross Margin
0.0%
↑ 2.1 pts MoM
Tax Status
Filed
Fed + 4 states
Cash Position Forecast
It feels like their team cares more about my business than I do. Their UX is so simple, just what I needed, no more, no less.
Regina· Nemi SnacksGame changing for me as a solo-founder: bookkeeping, margin visibility, and fundraising support all in one place.
Ashley· B.T.R Nation10 out of 10. Quick on-demand access to experts and an intuitive tool for managing all my finances.
Stephanie· TUYYOFOODSI trust Pocket (now Mars) as my partner as I continue to grow.
Marilyn· Fungal SnacksOnce I got a hang of it, things became really smooth. Definitely money well spent.
Hillary· SipwellIt feels like their team cares more about my business than I do. Their UX is so simple, just what I needed, no more, no less.
Regina· Nemi SnacksGame changing for me as a solo-founder: bookkeeping, margin visibility, and fundraising support all in one place.
Ashley· B.T.R Nation10 out of 10. Quick on-demand access to experts and an intuitive tool for managing all my finances.
Stephanie· TUYYOFOODSI trust Pocket (now Mars) as my partner as I continue to grow.
Marilyn· Fungal SnacksOnce I got a hang of it, things became really smooth. Definitely money well spent.
Hillary· SipwellThe numbers speak for themselves
of clients successfully borrowed from a commercial lender
got accepted to a CPG accelerator or raised equity
grew more than 30% annually
We do the work across your entire stack.
Every channel, every bank, every distributor. We handle it, you don't touch it.
We close your books
.png)
We pull and reconcile your sales
We reconcile your distributor deductions
We sync your bank feeds and flag your funding options
We capture your payroll costs
We track your inventory and landed costs to the SKU
Don't see yours? Tell us and we'll handle it.
Your CPG finance team
Accountants, operators, and engineers who live and breathe CPG.
Peter Zhu
Partner
Has closed the books for 50+ CPG brands. Specializes in ecommerce revenue recognition, inventory accounting, and COGS analysis.
Om Agarwal
Partner
Has reconciled $1M+ in distributor deductions across UNFI, KeHe, and DPI. Specializes in trade spend tracking and making sure every dollar you’re owed comes back.
Alice Zhang
Fractional CFO
Wharton MBA in Finance. Former McKinsey, ex-Country CFO at Fuji Xerox. Specializes in financial strategy, modeling, and capital raising for CPG founders.
Sergio Peterson
Head of Engineering
UC Berkeley CS. Builds the systems behind your month-end close: automated distributor, ecommerce, and warehouse reconciliation, dashboards down to the SKU.
One plan.
$500/mo.
No tiers to compare. No per-seat pricing. No surprise invoices. Everything your CPG brand needs to know its real numbers, included.
30 days free · No credit card · Cancel anytime
Everything included
Full-service bookkeeping
We close your books every month. You never chase your accountant again.
Revenue reconciliation
Every dollar matched across every channel. Shopify, Amazon, wholesale: all of it.
Deduction tracking
We catch retailer shortpays, chargebacks, and disputed deductions before you eat them.
P&L by channel & SKU
Know exactly which products and channels make money, and which quietly bleed it.
COGS & inventory
True landed cost per SKU. Ingredients, packaging, co-man, freight, all rolled up.
Trade spend monitoring
See where your promo dollars go and whether they actually drive margin.
Cash flow forecasting
Know your runway. Plan production and purchasing with real numbers, not gut feel.
Fundraising-ready financials
Hand investors a clean data room. No scrambling before a raise.
200+ integrations
Distributors, banks, platforms, 3PLs: all connected. No CSV uploads.
CPG finance experts on-demand
Real CPAs who understand trade spend, slotting fees, and retailer math. Not generalists.
Stop guessing
your margins.
Real margins by product and by channel.
Every single day.